7 Web Design Tips to Drive Results

Post date

February 16, 2024

Author

By Ryan Gittings

In today's world, having a competitive edge and scaling your business requires a strong focus on your brand experience and service. In the past, a top-notch brand experience was considered a luxury, usually accessible only to large enterprises. However, with increased technological accessibility and the ability to create digital experiences, the demand for such experiences has surged.

Your business’s website and online presence drive a lot of the first impressions that contribute to growing your company and driving tangible results that impact the bottom line. At Gittings Studio, we worked with a variety of different B2B and B2C companies to better understand:

• What web design strategies should we use to build a quality customer experience?
• What web design tips can we offer clients based on their business goals?
• What web development architecture is best for building a website that drives results and helps a company grow?

Between those two points, we learned much about what the best-performing websites have in common. In this blog post, we'll explore key web design tips that leverage the Jamstack approach to elevate your online presence and drive scalable results.

1. Prioritise Speed for User Engagement

Did you know that the average attention span for online users is around 8 seconds? This means you have a brief window to capture their interest and encourage them to stay on your site. A fast-loading website is non-negotiable in a world where attention spans are fleeting. We find that Jamstack's inherent speed advantages by minimising server-side processes and leveraging pre-built assets. This not only enhances user experience but also positively influences search engine rankings.

2. Implement Responsive Design for Seamless User Experience

Responsive design is paramount with the diversity of devices used to access websites. Jamstack allows you to create a seamless, consistent experience across various screen sizes and devices. Prioritise a mobile-first approach to ensure your website is accessible to all users.

3. Leverage Headless CMS for Content Flexibility

Jamstack's decoupled nature allows for flexibility in content management. Embrace headless CMS solutions to separate content creation from presentation. This enables content updates without compromising the design, providing agility in adapting to evolving business needs. Think about the ability to A/B test, assess, and review content and pages before they go live!

4. Search Engines Optimization (SEO)

Enhance your website's discoverability by optimising for search engines. One of our biggest web design tips is not to assume SEO is purely content or words but has much to do with how your website is built and functions. Jamstack simplifies SEO efforts by delivering pre-rendered HTML pages, making it easier for search engines to crawl and index content. Implementing best practices such as descriptive metadata and clean URLs boost your site's SEO performance.

5. Drive Users with a Call-To-Action

Many web designers overlook a critical aspect: ensuring users can easily navigate to demo your product, contact you, or submit an application. Web design goes beyond aesthetics; it's about guiding users through your sales cycle for eventual conversion.

6. Focus on Accessibility for Inclusive Design

Crafting an inclusive online experience is not just good practice; it's a moral imperative and one you’ll start reading a lot about in articles regarding the future of web design and development. Jamstack empowers developers to create accessible websites by promoting best practices in HTML structure, ensuring compatibility with screen readers, and providing a solid foundation for accessible user interfaces.

7. Integrate Third-Party Services for Enhanced Functionality

Extend your website's capabilities by seamlessly integrating third-party services. Jamstack's API-centric approach allows easy integration with services such as e-commerce platforms, analytics tools, payment tools, and marketing automation, enhancing functionality without compromising performance. These products are imperative when leveraging your website to drive results.

Incorporating these web design tips can grow your business to new heights. You can leverage the above web design tips to any website. Still, websites with a Jamstack architecture were built with a stronger user experience and the ability to scale a business in mind. By prioritising speed, embracing efficiency, and focusing on user experience, you not only future-proof your website but also create a solid foundation for driving tangible results. The era of static websites being synonymous with simplicity is over; Jamstack empowers us to deliver complexity without compromise. It's time to leverage this powerful architecture to transform your web design approach and achieve your business's desired results.

Ryan Gittings

Founder of Gittings Studio