9 Things to Do After Launching a New Website

Post date
February 22, 2024
By Ryan Gittings

Congratulations on the successful launch of your new website! Now that your website is live, it's time to shift gears and focus on the critical steps immediately after the launch. As a web designer and developer, ensuring a smooth post-launch transition is key to maintaining user satisfaction and customer engagement. Let's dive into the first 9 things to do after launching a new website and ensuring momentum.

1. Perform Thorough Testing

While extensive testing is part of the pre-launch process, post-launch testing is equally essential. Conduct thorough checks on all functionalities, forms, and user interactions. Identify and promptly address any unforeseen issues that may have arisen during the launch. Something we mention to our clients is to have colleagues, friends and/or family browse and test the website.

2. Check Integrations

Post-launch is the perfect time to confirm that your integrations are working in the production environment. Make sure any integrations that require domain whitelisting are working.

3. Review Analytics Data

Implemented analytics tools like Google Analytics? Now is the time to review the initial data. Analyse user behaviour, traffic sources and popular content. This insight will guide ongoing improvements and provide a baseline for future performance comparisons. Don’t forget to keep an ongoing list of insights or feedback.

4. Monitor Website Security

Security is an ongoing concern in today’s digital age, and it’s here to stay. Confirm with your web developer that they plan to monitor your website regularly for potential vulnerabilities and promptly apply any security updates.

5. Engage with User Feedback

Encourage users to provide feedback and actively engage with their comments. Whether through a feedback form or social media, user input is invaluable for identifying areas of improvement and ensuring your website aligns with audience expectations.

6. Optimise for Search Engines

Post-launch is an ideal time to revisit your SEO strategy. Confirm that all meta titles, descriptions, and headers are optimised for relevant keywords. Your dedicated web developer should submit your sitemap to search engines and monitor your website's indexing status.

7. Create a Content Calendar

Establish a content calendar for ongoing updates and additions. Regularly refreshed content keeps your audience engaged and contributes positively to search engine rankings. Plan ahead to maintain a consistent flow of relevant information.

8. Social Media Promotion

Leverage your social media channels to announce and promote the launch. Share updates, interact with your audience, and encourage social sharing. A strong social media presence enhances your website's visibility and drives traffic.

9. Plan for Continuous Improvement

Finally, establish a strategy for continuous improvement. Regularly review website performance, user feedback, and industry trends. This proactive approach ensures your website remains dynamic and aligned with evolving user expectations. At Gittings Studio, we offer Studio Support to ensure clients can rely on their website to drive traffic and convert leads. This means we can help make your tweaks and improvements into reality and offer insight into trends and ideas to scale.

The launch is just the beginning of your website's journey. Addressing these key tasks immediately after unveiling your site sets the stage for ongoing success. Your commitment to refinement and user satisfaction will undoubtedly propel your digital presence to new heights. Best of luck with your post-launch endeavours!

Ryan holding his jacket

Ryan Gittings

Founder of Gittings Studio

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