5 Steps to Build Website Traffic

Post date
April 23, 2024
By Ryan Gittings

In today's digital age, having a strong online presence is crucial for businesses to thrive. However, simply having a website is not enough; it needs to attract relevant traffic to generate leads and conversions. In this blog post, we'll delve into five proven steps to drive more traffic to your website, ultimately boosting your business's visibility and profitability.

Step 1: Identify Your Main Keyword and Geo Location

One of the foundational steps in driving targeted traffic to your website is identifying your main keyword and geo location. This is especially vital for local businesses aiming to attract customers within a specific area. Take, for example, a web design agency based in Hereford. By targeting the keyword "web design Hereford," the agency can capture local search traffic from individuals seeking web design services in the Hereford area.

Step 2: Incorporate Keyword and Location Mention on Your Website

Once you've identified your main keyword and geo location, it's essential to strategically incorporate them into various elements of your website. This includes placing them in prominent areas such as headings and footers. For our web design agency in Hereford, they could include the phrase "Expert Web Design Services in Hereford" in their homepage heading and footer. This not only helps users understand the services offered but also signals to search engines the relevance of the website to local searches for web design services in Hereford.

Step 3: Ensure Consistency in Name, Address, and Phone Number (NAP)

Consistency is key when it comes to your business's name, address, and phone number (NAP) across all online platforms. Inconsistent NAP details can confuse both users and search engines, leading to decreased visibility in local search results. Conduct a thorough audit of your business's NAP information and ensure it is consistent across your website, social media profiles, online directories, and Google My Business listing. Any discrepancies should be corrected promptly to maintain credibility and improve local search rankings.

Step 4: Optimise Your Google Business Page

Google My Business (GMB) is a powerful tool for local businesses to enhance their online presence and attract local customers. Optimizing your GMB page involves providing accurate and detailed information about your business, including keywords, address, and target areas. For our web design agency in Hereford, they should ensure their GMB page is fully optimised with relevant keywords such as "web design Hereford," accurate address details, and Herefordshire as the target area. Additionally, regularly updating your GMB page with posts, photos, and customer reviews can further boost visibility and engagement.

Step 5: Enhance Content Quality and Quantity

Quality content is the cornerstone of any successful website. Regularly updating your website with fresh, informative content not only keeps visitors engaged but also signals to search engines that your site is active and relevant. Consider adding new pages targeting specific keywords related to your business or industry, starting a blog to share valuable insights and tips, or increasing the length and depth of existing content. For our web design agency in Hereford, they could create blog posts discussing the latest web design trends, case studies showcasing their work, or guides to help businesses optimise their online presence.


Driving more traffic to your website requires a strategic approach that encompasses keyword targeting, on-page optimisation, consistent NAP details, Google My Business optimisation, and high-quality content creation. By implementing the five proven steps outlined in this blog post, businesses can significantly improve their online visibility, attract more relevant traffic, and ultimately achieve their business goals in the digital realm.

We Can Help

Ready to take your website traffic to the next level? Start by implementing these five steps today and watch as your online presence grows. If you need help, we offer flexible options to help, either via our Studio Support or by quoting you for certain tasks/projects.

Ryan holding his jacket

Ryan Gittings

Founder of Gittings Studio

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